<?xml version="1.0" encoding="UTF-8"?>
<rss version="2.0"
	xmlns:content="http://purl.org/rss/1.0/modules/content/"
	xmlns:wfw="http://wellformedweb.org/CommentAPI/"
	xmlns:dc="http://purl.org/dc/elements/1.1/"
	xmlns:atom="http://www.w3.org/2005/Atom"
	xmlns:sy="http://purl.org/rss/1.0/modules/syndication/"
	xmlns:slash="http://purl.org/rss/1.0/modules/slash/"
	>

<channel>
	<title>Master Marketing Online &#187; Google AdWords</title>
	<atom:link href="http://master-marketing-online.com/category/google-adwords/feed/" rel="self" type="application/rss+xml" />
	<link>http://master-marketing-online.com</link>
	<description>Internet Marketing Deciphered with no Bull Attached</description>
	<lastBuildDate>Tue, 20 Sep 2011 14:41:47 +0000</lastBuildDate>
	<language>en</language>
	<sy:updatePeriod>hourly</sy:updatePeriod>
	<sy:updateFrequency>1</sy:updateFrequency>
	<generator>http://wordpress.org/?v=3.3.2</generator>
		<item>
		<title>New Match Types For AdWords Campaigns?</title>
		<link>http://master-marketing-online.com/41/new-match-types-for-adwords-campaigns/</link>
		<comments>http://master-marketing-online.com/41/new-match-types-for-adwords-campaigns/#comments</comments>
		<pubDate>Sat, 27 Jun 2009 14:42:15 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Google AdWords]]></category>
		<category><![CDATA[Internet Marketing]]></category>
		<category><![CDATA[Automatic Match]]></category>
		<category><![CDATA[Broad Match]]></category>
		<category><![CDATA[Keywords]]></category>
		<category><![CDATA[Negative Keywords]]></category>

		<guid isPermaLink="false">http://master-marketing-online.com/?p=41</guid>
		<description><![CDATA[In addition to the four main match types when setting up campaigns – Broad, Phrase, Exact, and Negative, you may see a couple of new columns in your search query report. One is being listed as “Session-Based” Broad Match, which can help the advertiser determine if relevant keywords are missing from the campaign and should [...]]]></description>
			<content:encoded><![CDATA[<p></p><div id="in_post_ad_left_1" style="float:left;margin: 5px;padding: 0px;"><script type="text/javascript"><!--
google_ad_client = "ca-pub-8353767551107523";
/* MMOC 300X250 AT */
google_ad_slot = "9731985900";
google_ad_width = 300;
google_ad_height = 250;
//-->
</script>
<script type="text/javascript"
src="http://pagead2.googlesyndication.com/pagead/show_ads.js">
</script></div><p>In addition to the four main match types when setting up campaigns – Broad, Phrase, Exact, and Negative, you may see a couple of new columns in your search query report.</p>
<p>One is being listed as “<a href="http://adwords.google.com/support/bin/answer.py?hl=en&amp;answer=68074" target="_blank" onclick="pageTracker._trackPageview('/outgoing/adwords.google.com/support/bin/answer.py?hl=en_amp_answer=68074&amp;referer=');">Session-Based” Broad Match</a>, which can help the advertiser determine if relevant keywords are missing from the campaign and should be added, or it can identify more negative keywords.  The point here is to expand reach while maintaining relevancy, and to help in fine-tuning AdWords advertisers’ campaigns.</p>
<p>Another match type being seen on rare occasions is “<a href="http://adwords.google.com/support/bin/answer.py?answer=63323&amp;topic=13738" target="_blank" onclick="pageTracker._trackPageview('/outgoing/adwords.google.com/support/bin/answer.py?answer=63323_amp_topic=13738&amp;referer=');">Automatic Match</a>”.  This has been seen in a few select accounts only since Automatic matching is a beta test that is closed at this time. It is similar to Broad (Session-Based) in that it shows keywords missing from your campaign based on relevancy, but uses a different tactic.</p>
<p>This feature analyzes ads, keywords, and landing pages in an ad group and then shows the ads for queries it finds relevant once the budget has been spent on existing queries.  According to Google, automatic matching won’t allow you to exceed the budget set.</p>
<p>Click on the Match Types above to learn more!</p>
<div style='clear:both'></div>]]></content:encoded>
			<wfw:commentRss>http://master-marketing-online.com/41/new-match-types-for-adwords-campaigns/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Google Cash Detective: Top 5 Reasons To Get It Now!</title>
		<link>http://master-marketing-online.com/24/google-cash-detective-top-5-reasons-to-get-it-now/</link>
		<comments>http://master-marketing-online.com/24/google-cash-detective-top-5-reasons-to-get-it-now/#comments</comments>
		<pubDate>Tue, 23 Jun 2009 17:02:12 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Google AdWords]]></category>
		<category><![CDATA[Internet Marketing]]></category>
		<category><![CDATA[Software]]></category>
		<category><![CDATA[Affiliation marketing]]></category>
		<category><![CDATA[Google Cash Detective]]></category>

		<guid isPermaLink="false">http://master-marketing-online.com/?p=24</guid>
		<description><![CDATA[First, let me start by explaining what the Google Cash Method is:  You place an affiliate link for a product or pay per lead offer in the destination URL of an Google AdWords ad.  Then, you bid on keywords related to that product or service. When someone clicks through your ad and purchases or signs [...]]]></description>
			<content:encoded><![CDATA[<p></p><div id="in_post_ad_left_1" style="float:left;margin: 5px;padding: 0px;"><script type="text/javascript"><!--
google_ad_client = "ca-pub-8353767551107523";
/* MMOC 300X250 AT */
google_ad_slot = "9731985900";
google_ad_width = 300;
google_ad_height = 250;
//-->
</script>
<script type="text/javascript"
src="http://pagead2.googlesyndication.com/pagead/show_ads.js">
</script></div><p><a title="Google Cash Detective" href="http://launch.gcdetective.com/go.php?page=ordergcd&amp;aff_id=2449" target="_blank" onclick="pageTracker._trackPageview('/outgoing/launch.gcdetective.com/go.php?page=ordergcd_amp_aff_id=2449&amp;referer=');"><img class="alignleft size-full wp-image-33" title="Google_Cash_Detective" src="http://master-marketing-online.com/wp-content/uploads/2009/06/Google_Cash_Detective.jpg" alt="Google_Cash_Detective" width="180" height="150" /></a></p>
<p>First, let me start by explaining what the Google Cash Method is:  You place an affiliate link for a product or pay per lead offer in the destination URL of an Google AdWords ad.  Then, you bid on keywords related to that product or service. When someone clicks through your ad and purchases or signs up, you earn commissions.</p>
<p>Sound Easy?  It can be when you use the Google Cash Detective!  What exactly are the benefits?  Take a look:</p>
<ol>
<li>Helps you work around the trial and error aspect of affiliate marketing by teaching you the best practices.  It shows you how to monitor the most profitable niches, identify your competition, find the most effective business models for the niche, set up attacks with large keyword sets, and track conversions to the keyword.</li>
<li>Be privy to a  proven method that will virtually guarantee a profitable pay per click ad to an affiliate product. In the last few years, the marketplace has increased in size x 3 allowing for massive opportunities.  It will only get bigger in the coming years!</li>
<li>The Google Cash Detective tools in combination with the systematic approach removes  the need for experience.  It will virtually assist you in passing through months or even years of trial and error, time consuming, money wasting days and nights.  After only a few weeks with the Google Cash Detective, you will be on a level playing field with the veteran affiliate marketers.</li>
<li>With Google Cash Detective, you not only make profits with affiliation marketing, you are instructed on the best practices across a whole host of markets.  You learn exactly where to start, even if you are completely unfamiliar with that particular market.</li>
<li>The Google Cash Detectives do whatever they can to help you you build an online business that produces steady, reliable income for many years into the future.   You can rest assured you will be provided all of the latest essential information to keep you ahead of the competition!</li>
</ol>
<p>When armed with such powerful inside information, the time is NOW for you to start profiting using the Google Cash Detective method.  It is one move in your affiliate marketing venture that you will be thrilled you made!</p>
<p>Discover the power of the <a title="Google Cash Detective" href="http://launch.gcdetective.com/go.php?page=ordergcd&amp;aff_id=2449" target="_blank" onclick="pageTracker._trackPageview('/outgoing/launch.gcdetective.com/go.php?page=ordergcd_amp_aff_id=2449&amp;referer=');">Google Cash Detective</a>.</p>
<p>Also, Chris has just started to offer his <a title="Google Cash 4" href="http://launch.gcdetective.com/order1a2.php?aff_id=2449" target="_blank" onclick="pageTracker._trackPageview('/outgoing/launch.gcdetective.com/order1a2.php?aff_id=2449&amp;referer=');">Google Cash 4</a> method for $1!!!!!</p>
<div style='clear:both'></div>]]></content:encoded>
			<wfw:commentRss>http://master-marketing-online.com/24/google-cash-detective-top-5-reasons-to-get-it-now/feed/</wfw:commentRss>
		<slash:comments>4</slash:comments>
		</item>
		<item>
		<title>How Google AdWords Determines How Much You Pay Per Click!</title>
		<link>http://master-marketing-online.com/18/how-google-adwords-determines-how-much-you-pay-per-click/</link>
		<comments>http://master-marketing-online.com/18/how-google-adwords-determines-how-much-you-pay-per-click/#comments</comments>
		<pubDate>Thu, 18 Jun 2009 01:13:45 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Google AdWords]]></category>
		<category><![CDATA[CTR]]></category>
		<category><![CDATA[Quality Score]]></category>

		<guid isPermaLink="false">http://master-marketing-online.com/?p=18</guid>
		<description><![CDATA[Remember when the higher you bid per click, the higher your position was? Seems like forever ago, and some PPC networks still work on this design. Not AdWords. Nowadays, what is important when advertising via Google AdWords? The answer is your Quality Score, as Google no longer operates on the “highest bid wins” system and [...]]]></description>
			<content:encoded><![CDATA[<p></p><div id="in_post_ad_left_1" style="float:left;margin: 5px;padding: 0px;"><script type="text/javascript"><!--
google_ad_client = "ca-pub-8353767551107523";
/* MMOC 300X250 AT */
google_ad_slot = "9731985900";
google_ad_width = 300;
google_ad_height = 250;
//-->
</script>
<script type="text/javascript"
src="http://pagead2.googlesyndication.com/pagead/show_ads.js">
</script></div><p>Remember when the higher you bid per click, the higher your position was?  Seems like forever ago, and some PPC networks still work on this design.   Not AdWords.</p>
<p>Nowadays, what is important when advertising via Google AdWords?  The answer is your Quality Score, as Google no longer operates on the “highest bid wins” system and has moved to a new Quality based bidding system.</p>
<p>To help you understand exactly how your Quality Score effects bid prices and ultimately your ROI, check out this great video posted by Google’s Chief Economist Hal Varian.</p>
<p><object width="425" height="344" data="http://www.youtube.com/v/K7l0a2PVhPQ&amp;rel=0&amp;color1=0xb1b1b1&amp;color2=0xcfcfcf&amp;hl=en&amp;feature=player_embedded&amp;fs=1" type="application/x-shockwave-flash"><param name="allowFullScreen" value="true" /><param name="src" value="http://www.youtube.com/v/K7l0a2PVhPQ&amp;rel=0&amp;color1=0xb1b1b1&amp;color2=0xcfcfcf&amp;hl=en&amp;feature=player_embedded&amp;fs=1" /><param name="allowfullscreen" value="true" /></object></p>
<p>After viewing, you can clearly see how important it is to improve your quality score by bumping up your click through rate and re-evaluating your landing page relevancy.  Doing so will reduce your overall costs as well.</p>
<p>Video highly recommended! </p>
<div style='clear:both'></div>]]></content:encoded>
			<wfw:commentRss>http://master-marketing-online.com/18/how-google-adwords-determines-how-much-you-pay-per-click/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
	</channel>
</rss>

