If you never tried Facebook ads, it is a good time to give it a shot. Even if the conversion rates are not as good as Google, you need to get your feet wet with FB ads because it will become soon a major source of traffic for your site.
This Facebook coupon is worth $50: WebFree50 (it will only work with a new account, so if you have several credit cards, you may want to set up several FB accounts)
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